Impact Of VDP Inventory To Fuel Up The Sales

Once, the responsive website development is done, managing the vehicle’s inventory become a breeze. As, the automotive inventory management influence the traffic volume, conversion rate and sales, the auto dealers prefer employ the third-party companies for the inventory tracking that gives them rich insights about the stock like- what are the models the customers want, what are the vehicles selling quickly, how many units are aging, the prices competitors are offering, and what strategy you should adopt to grow boundlessly.

The seamless inventory monitoring and management help them take a proactive approach so that they can sell more vehicles in less time. This is pretty good, but there is one thing that’s often overlooked. What’s that?

The online inventory tracking of the vehicle detail pages (VDP)!

Yes, tracking the vehicle detail pages is very important, which provides the actionable data such as the number of views the page got, average time spent by the user, the variation in the views every week, the percentage of variation and so forth.

Many advanced analytics tools such as Google analytics and more are available that generate detailed reports for various VDP pages to demystify which activity is generating traffic.

What’s the significance of investing so much in VDP inventory management?

The auto dealers’ website is the virtual presence of the auto dealer showroom where the customers expect to get the same experience and services that they receive in the showroom. The visits, views and average time spent by the users gives you an idea of the customers’ interest that which of the models are getting popular and which are aging.

Leveraging the data, the auto dealer can optimize the website and keep the vehicle’s stock up-to-date in the showroom to better serve the customers what they look for.

According to the Cobalt Business Study report, “The automotive dealers with “higher VIN views” increased their sales. The buzz phrase in social media has been “More VDP (Vehicle Details Page) views, more sales”.

VDP inventory tracking matters a lot! But, how the VDP inventory data can be maximized to shoot up the bottom line? Here is the answer:

1) Promote the least-viewed vehicles

With analytics tools, it’s easy to identify which vehicles are least viewed and are aging in the stock. If any such aged units exist, then it’s time to sell those vehicles.

For this either any special offers or discounts can be put up on the website that pushes up the specific VDP views. Also, the banners or pop-up can be displayed on the main page to promote those models and then redirect the users to the VDPs.

This is the easiest way to keep the vehicles moving in the inventory as well…

2) Add reviews and ratings

Although you cannot refresh the inventory every day, but you can refresh the content frequently in the form of feedback that customers provide. Also, the reviews and ratings have 80% impact on the customers when they buy any vehicle.

Adding the relevant reviews on the specific VDPs page would certainly increase the conversion rate because they reflect the type of services the auto dealer offer.

3) Best-selling vehicles- the sweet spot for marketing!

Instead of content, the facts speaks more and a ton. When you have the big figures for the most-viewed and highly sold cars, it’s better to showcase them to the world to grab the attention.

You can enlist such vehicles and the stats in the marketing campaigns to draw more audience to the website and uplift the leads in the funnel.

With behavioral analytics technology identifying the visitor’s interest is possible which can be utilized for the personalized marketing to target the audience with the vehicles they are in the pursuit of.

4) Seal the trust

Remember, the website is the digital showroom where no salesperson is available who will guide the visitors and establish the trust factor. To convince the visitors to provide their details in the form after visiting the VDPs is a hard nut to crack due to the identity theft issue.

It’s necessary to display the privacy policy, trust badges and more to signal and assure the customers that the information will be kept confidential.

5) Right call-to-action

Stop playing the guessing game with your visitors. The visitors are unaware of what to do once they have reached and browsed the vehicle’s detail page. Properly guide the visitors with a call to action to let them know what to do the next. Keep the call to action that clearly depicts and elucidates what you want to convey. This way VDPs views turned into sales.

Wrapping it up

With technology advancements, creating online visibility with the responsive website not just help the auto dealers populate the traffic volume and generate leads, while the automotive inventory management assists them to keep up with the customers’ interest as well.

Among all the auto dealer solutions, tracking vehicle detail page inventory is one of the important jobs that reflect how efficiently the stocks are managed keeping the changing demands of the customers in mind. Also, it supplements the inventory data with detailed insights and never turned off the customers with a poor experience.

So start paying attention to the VDP inventory tracking to stand out in the market with increased conversion rate and sales.

Audi E-Tron: Ready to Revolutionize the Mobility

An Introduction to E-Tron: Name of Audi is an established name which doesn’t require any introduction to introduce itself in the world of automotive industry. Since its establishment the German car maker has emphasized on use of contemporary technology and manufacturing vehicles that offer smooth driving experience to the drivers of different cars launched under its flagship. An interesting feature of Audi is that it understands the expectations of its esteem customers and therefore the vehicles manufactured by the group are highly appreciated by the customers.

In current scenario when every country across the world is suffering from twin problems of hike in fuel prices at jet dynamic speed at one side and increasing pollution from vehicles at the other side, the German group is working on manufacturing electronic and hybrid vehicles that along with offering improved fuel efficiency do not spoil the atmosphere and are best substitute of fuel. Audi e-tron is the recent initiative of the car maker the roots of which were laid back in 2009 when its first concept was showcased during the International Motor Show in Germany.

Audi E-Tron Philosophy:

Mechanically e-tron is energized with an electronic motor and combustion engine, both of which are capable of working individually or simultaneously with each other. That means the models with e-tron badge can be driven according to the preference of owners. If a person wants to for short travel and within the city then he can opt for electronic motor and with combination of both combustion and electronic motor while going for long journey.

Simply, it can be said that e-tron is going to be the true friend of car enthusiasts who prefer to drive vehicles that apart from being enriched and equipped with luxurious features also offer reliable and superior performance in one unit. It would not be wrong to say that e-tron is the best illustration of holistic approach adopted by the German car maker.

Audi e-tron family: At present the e-tron family comprises of two members namely A3 Sportback e-tron and Audi Q7 e-tron. Although both are enriched with different features but being developed on the same platform both of them share some common features inform front grille, rear bumper and diffuser with no visible tailpipes, signature LED DRLs and light that are specifically developed for e-tron vehicles.

Audi A3 Sportback e-tron: To begin with A3 Sportback e-tron it is endorsed that it not only redefine the electromobility but will exhilarate the buyers with breath-taking architecture and driving features. Empowered with 1.4 litre TFSI petrol engine and 75kw electric motor, the sportback e-tron is capable of boosting the power of 320kw and capable of touching the mark from standstill to 100 km/h at jet dynamic speed of 4.5 seconds.

Charging A3 Sportback e-tron: Charging A3 Sportback is quite simple by sliding the Audi logo at front fascia insert the charging cable in socket at any place that is determined for charging electric vehicles. The time required to charge lithium-ion 8.8 kw battery is about two hours and fifteen minutes.

Average delivered by Audi A3 Sportback e-tron: After full charge you can drive your A3 Sportback up-to 29 miles if driven completely on electronic motor. Whereas driving the same on both versions will offer you smooth drive up-to 536 miles.

Audi Q7 e-tron: Despite of being a sports vehicle the Q7 e-tron is capable of being driving on all sorts of roads without any discomfort. Empowered with 3.0 TDI V6 258PS engine and 94kw battery the Q7 e-tron is the first SUV in the world that is enriched with thermal management system developed for reusing waste heat generated from electrical components and makes its use inside the cabin for climate controlling. It is empowered with quattro all-wheel drive option. The transmission duty is performed by eight speed tiptronic transmission system and is capable of accelerating the speed from 0-100 mph in span of 6.2 seconds.

Average Delivered by Audi Q7 e-tron: After full charge the Audi Q7 e-tron could be driven up-to 34 miles whereas on combined driving it could be driven up-to 8202 miles.

Integration of Innovative Features: The future vision of German car maker Q7 e-tron is embellished with some innovative features that are integrated after analyzing driving conditions in future.